Special Courses for Academic Year 2016-17

Advanced Certificate in Practical Marketing Management

 Course Outline

-How to understand and apply modern marketing concepts in practice

-How to gain creative and innovative ideas for marketing purposes

-How to undertake successful marketing research process

-How to draw practical marketing plans

-How to make effective marketing decisions

-How to perform effective marketing communication activities

Duration: Approx. 32 hours

Mode of Teaching: Lectures, Workshop, Presentation, Group Work

Final Assessment: Group Project with Presentation

Advanced Certificate in Practical Human Resource Management

Course Outline

-How to understand and apply modern HRM concepts in practice

-How to gain competitive edge through human capital

-How to plan for human resource needs in changing environments

-How to undertake successful resourcing strategies and tactics

-How to measure and improve people performance

-How to develop good employee relations

-How to ensure learning and development of employees, and

Duration: Approx. 32 hours

Mode of Teaching: Lectures, Workshop, Presentation, Group Work

Final Assessment: Group Project with Presentation

Advanced Certificate in Applied Strategic Management 

Course Outline 

-How to apply strategic management concepts practically 

-How to formulate long-term objectives and grand strategies 

-How to analyse strategic business factors and apply change management 

-How to build sustainable competitive advantage and organizational capability 

-How to manage stakeholder relations and apply CSR 

-How to formulate corporate-level and business-level strategies 

-How to ensure successful strategic implementation 

-How to evaluate and control strategic outcomes 

Duration: Approx. 32 hours 

Mode of Teaching: Lectures, Workshop, Presentation, Group Work 

Final Assessment: Group Project with Presentation

 

Management Certificate Courses for Academic Year 2016-17

(1) Certificate in Applied Management for Managers

   Course Objective 

  - After completing this course, the learner should understand modern management concepts, grasp strategic business views and manage the business better. 
  Course Levels 
  - Operational Level, Managerial Level and Professional Level 
  Course focus 
  - Managing strategically, Management functions and responsibilities, Management skills, Management tools, Management & Leadership, Professional Development  
  Learning Methodologies 
  - Lecture, group activity, presentation 
  Course Duration 
  - Total 48 contact hours to be spread over 3 months for each level

(2) Certificate in Applied Sales and Marketing 

Course Objective 
- After completing this course, the learner should understand key concepts of sales and marketing, and apply sales and marketing concepts into practice. 
Course Levels 
- Operational Level, Managerial Level and Professional Level 
Course focus 
- Practical skills for sales and marketing professionals, management skills, planning skills, communication skills 
Learning Methodologies 
- Lecture, group activity, presentation 
Course Duration 
- Total 48 contact hours to be spread over 3 months for each level 

(3) Certificate in Applied Human Resource Management

Course Objective 
- After completing this course, the learner should understand key concepts of human resource management, and apply those concepts into practice. 
Course Levels 
- Operational Level, Managerial Level and Professional Level 
Course focus 
- Human Resource Planning, People Resourcing, Learning & Development, Performance management, Employee Relations 
Learning Methodologies 
- Lecture, group activity, presentation 
Course Duration 
- Total 48 contact hours to be spread over 3 months for each level 

(4) Certificate in Applied Business English Language

Course Objective 
- After completing this course, the learner should gain basic skills and knowledge of English language, speak confidently to customers on basic topics in English and write correct and well-organized messages in English. 
Course Levels 
- Basic, Pre-intermediate and Intermediate 
Course focus 
- Speaking, writing, listening, reading in business context 
Learning Methodologies 
- Teaching, Group Activity, Role Play, Presentation 
Course Duration 
- Total 48 contact hours to be spread over 3 months for each level

Professional Management Courses