Advanced Certificate in Practical Marketing
Management
Course Outline
-How to understand and apply modern marketing concepts in practice
-How to gain creative
and innovative ideas for marketing purposes
-How to undertake
successful marketing research process
-How to draw practical
marketing plans
-How to make effective
marketing decisions
-How to perform
effective marketing communication activities
Duration: Approx. 32 hours
Mode of Teaching: Lectures, Workshop, Presentation, Group Work
Final Assessment: Group Project with Presentation
Advanced Certificate in Practical Human Resource
Management
Course Outline
-How to understand and apply modern HRM concepts in practice
-How to gain competitive edge through human capital
-How to plan for human resource needs in changing environments
-How to undertake
successful resourcing
strategies and tactics
-How to measure and improve people performance
-How to develop good
employee relations
-How to ensure learning and development of employees, and
Duration: Approx. 32 hours
Mode of Teaching: Lectures, Workshop, Presentation, Group Work
Final Assessment: Group Project with Presentation
Advanced Certificate in Applied Strategic
Management
Course Outline
-How to apply strategic management concepts practically
-How to formulate long-term objectives and grand strategies
-How to analyse strategic business factors and apply change management
-How to build sustainable competitive advantage and organizational capability
-How to manage stakeholder relations and apply CSR
-How to formulate corporate-level and business-level strategies
-How to ensure successful strategic implementation
-How to evaluate and control strategic outcomes
Duration: Approx. 32 hours
Mode of Teaching: Lectures, Workshop, Presentation, Group Work
Final Assessment: Group Project with Presentation
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